BBC NI (UK)
Music programming advertising campaign
Client needed a fresh approach to Exterior (Billboard & Bus shelter) advertising for new season's music programming schedule. Following the brief with specific attention to simplicity of message due to the mobility of audience, our approach concentrated on local talent pertinent to each show's musical remit. Key lyrics from artist output & color coding for differentiation along with sans-serif typeface help to make the campaign stand out in a busy landscape.