Branding & Promo for Underground House/Leftfield Electro Club (UK)
The nature of club promotion is one of ultra-specifity to the pertinent music genre. Misfit is a club brand catering to the hottest underground house & electronic sounds from Europe's centres of excellence in this area (Berlin, Amsterdam, London, Rotterdam). The visual feel of all materials (motion graphics, promotional materials, garment design, environmental/interior design & product packaging) have to be on point and within brand guidelines. This is partly the reason Misfit is Northern Ireland's premier club brand for this genre.