The Underdog

Menu design for upscale cocktail bar

Graphic Design
Logo Design

Award-winning cocktail bar in Manhattan’s Financial District, The Underdog came to us for help with their new cocktail menu. Being a bar that only plays vinyl, the Brief stipulated music play a central role in the design. Taking the strong visual style of 50s & 60s jazz records sleeve design, we began from this inspiration and worked from there.

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89 Columbus Street
Charleston SC. 29403